We at itswellness pursue to enhance the wellness of businesspeople by harnessing the healing power of nature. Come join us into the forests and parks!
CEO MESSAGE
Creating a stress-free society through the healing power of nature
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The mission of the NPO itswellness is “to create a society where everyone can experience their own happiness. Behind the setting of this mission is the high-speed pace of society and work that leaves little time for breathing, the ongoing division of values around the world, and the prevalence of negative stresses such as tension and anger.
For example, in Japan, about 60% of Japanese businesspeople are still unimproved from the stress that has persisted since the 1990s. Around 17,000 companies have established a “health management” system, which has been promoted by the Ministry of Economy, Trade and Industry since 2015. The remaining 1.76 million companies are still in the process of establishing such system, as are the self-employed and freelancers.
As we enter the “100-year life period,” in which people will continue to work for 50 or 60 years, businesspeople living in an advanced technological society that requires constant improvement and relearning of skills, just have to better control their stress.
On a personal note, I have experienced that because of leaving a strong work-related stress unattended, I became ill, and it took me a long time to recover.
In the process, I encountered forest bathing* and was healed by the healing power of nature (phytoncide emitted by trees, negative ions, 1/f fluctuation, etc.) and regained my physical and mental health. At the same time, I learned what it means to live (not just work, nor just self-gratification) and what it means to be happy.
These experiences have led me to seek a stress-free work, workplace, relationship and community. One of the solutions was self-care in nature, which led me to start a wellness tour business that includes forest bathing.
Now, I am pleased that the healing power of nature is always with me, and when I am in the forest, I always feel safe and secured, surrounded by very calm and clean atmosphere.
If you have such feelings, why don’t you join our urban forest tours?
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- Somehow you always feel annoyed
- You feel tired and heavy
- You feel anxious or lost
- You want to relax
- You want to feel loosened from the core of your body
When I talk to businesspeople about forest bathing, I often hear the answer, “I’m too busy to go to the park (much less the forest). However, as I recovered from my mental breakdown thanks to the effect of forest bathing, I would like to encourage busy people to go to the forest.
Having a relaxing time in the forest or a city park will give you a feeling of relaxation, peace of mind, and looseness that you would not feel in your daily life.
And by experiencing this slower time, you become aware of your own stress condition and can eliminate stress before it builds up too much, starting a virtuous cycle of self-transformation.
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Even if we live in a society 100 years from now, stressors will probably not disappear from this world.
However, I have always believed that each of us can lighten or mitigate stress conditions by becoming more in control of our stress.
We would like to bring you a relaxing forest time in the middle of the city, hoping that the day will come when all working people can feel happiness without stress.
What is Forest Bathing?
“Forest Bathing”, also known as “Shinrin-yoku,” is a concept that originated in Japan. It is the act of spending time in parks, gardens and forests while engaging all your five senses to relax and recharge.
- itswellness Founder. CEO
Shinrin-yoku Project FounderYukako Kimura
Certified General Travel Supervisor, Forest Therapist, Mental Health Social Worker, Senior Health Care Manager
After working at FCoop and Orange Page Co., Ltd., I established an editorial production company (later a publishing company). I served as president and editor-in-chief for about 20 years. Meanwhile, due to the chronic fatigue and stress I experienced, I established an NPO in 2008 to support patients with lifestyle-related diseases. Through these activities, I focused on the health benefits that greenery (nature) can bring to people and encountered forest bathing. From 2018, I began by establishing Wellness Tours that included forest bathing. Then, in 2020, I rebranded and reestablished the NPO under the name itswellness for the second time, and registered it as a travel agency. In August of the same year, I established the “Forest Bathing Project” to improve the stress of businesspeople. Currently, itswellness is working with companies and organizations in various regions to reduce social stress and improve people’s quality of live through forest bathing day trips, tours, and online forest bathing.
MEMBERS’ MESSAGES
At itswellness, more than a dozen members from forest bathing, medicine, travel, guiding, technology, video, etc. gather to promote 5 teams and 5 projects in order to improve the stress rooted in society through the healing power of nature. Many of our members are multi-contractors, and we are working while making the most of each individual’s expertise and potential.
BRAIN
Connections with external partners
Forest bathing can be enjoyed not only in suburban forests and unexplored wilderness areas, but also in large parks, gardens, temple and shrine grounds, and green spaces. We work with external partners in various regions to conserve and utilize Japan’s forest environments, which boast diverse vegetation ranging from the subtropical zone of Okinawa to the subarctic zone of eastern Hokkaido.
VISON
that of us itswellness
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01
- Entrepreneurial vision
- A society where everyone can realize their own happiness
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02
- Entrepreneurial mission
- Utilizing nature for human health
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03
- business mission
- Wellness forest bathing in the daily life of working people
WORK
itswellness initiatives
The activities (tours) of itswellness are based on the concept of “a future trips that are healthy for people and the earth”. We pursue programs and guidance that simultaneously fulfill environmental conservation (ecosystem health). For those who wish to participate in tours but cannot go outside, we are also developing programs such as online forest bathing and aromatherapy using trees so that they can enjoy forest bathing in the comfort of their own home.
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Wellness forest bathing
This forest bathing tour focuses on improving stress and fatigue for working and busy people. A 30+ minute forest walk in the park is a refreshing change of pace.
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Urban Forest Tour
This is a multilingual forest bathing tour for foreigners. These tours are designed to improve the health of our customers and to familiarize them with Japan’s forest environment and diverse ecosystems.
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online forest bathing
Dedicated guides and video creators visit the unique forest environments of each region and conduct online tours. Thirty tours have been conducted so far since the program began in 2021.
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tree based aromatherapy
For those who, for whatever reason or circumstance, are unable to participate in forest bathing, the program provides advice on healing at home using aroma oils under the guidance of a medical professional.
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Forest bathing effect measurement
We provide evidence information of forest bathing published by doctors and researchers around the world and develop a system for measuring effectiveness under the supervision of experts.
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SDGs
Our work and activities are particularly relevant to Goal 3 Health, Goal 11 Sustainable Cities, Goal 13 Climate Change, Goal 14 Marine Resources and Goal 15 Land Resources.
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